PRIVACY POLICY - BACK TO EMPATHY

Last updated: August 4, 2025

Back To Empathy ("we," "our," or "us") is committed to respecting and protecting your privacy, and ensuring transparency around how we collect, use, and store information. This Privacy Policy outlines what data we collect, how we use it, your rights, and how to contact us.. By accessing our website or using our Services, you consent to the practices described below.

1. Who We Are

Back To Empathy is an international educational and coaching platform led by Elena Bernasconi-Tabellini, certified Empathy Trainer & Coach. We offer empathy-based online and in presence courses and programs, free educational resources, coaching via our website www.backtoempathy.com,

2. What Information We Collect

We may collect the following types of information:

• Contact Information: Name, email, country, or phone number when you subscribe, register, or contact us.

• Transaction Information: Purchases made, products accessed, and payment confirmation (not your full payment details).

• Usage Data: IP address, device type, browser, website interactions, quiz answers, and behavior on our site.

• Communication Data: When you reply to emails, book a call, or engage with us on social media or forms.

3. How We Use Your Information

We may use your data to:

• Deliver your requested materials, services, or courses

• Process payments and manage your account

• Send newsletters, reminders, or promotions with your consent

• Personalize your experience based on quiz results or preferences

• Respond to your questions or requests

• Improve our website, marketing, and services

• Run ads and retargeting campaigns via Meta (Facebook/Instagram) or Google Ads

We never sell your data.

4. Legal Basis for Processing (GDPR)

We process your data under the following lawful bases:

• Your consent (e.g., when you opt into emails or take a quiz)

• Contractual necessity (to deliver the services you signed up for)

• Our legitimate interest (e.g., to improve services, prevent fraud)

• Legal obligations (e.g., for financial or legal record-keeping)

5. Use of Recordings

Some of our online courses and programs include live group coaching or Q&A sessions that are recorded. These are:

• Shared only with other participants of the same program via secure platforms

• Intended to allow those who cannot attend live to follow the group’s progress

• Not used for marketing without your explicit written consent

By participating, you consent to this. If you prefer not to appear in recordings, you may turn off your audio/video and participate via chat.

6. Cookies & Tracking Technologies

We use cookies, Meta Pixel, and Google Analytics to:

• Understand how users engage with our website

• Improve navigation and content delivery

• Run targeted ads

These technologies track behavior but do not directly share personal data with us. Meta and Google may use cookie-based or pixel-based tracking to deliver personalized ads based on your activity, but this data is aggregated and not linked to your name or contact details.

You can choose to accept or decline cookies in your browser settings. Declining cookies may impact your experience on our site.

7. Tools & Third Parties We Use

We use trusted platforms to deliver our services. Some process personal data (e.g., name, email, quiz answers), while others assist indirectly. All comply with GDPR or equivalent standards, and are contractually required to protect your data..

> Tools that store and manage personal data:

• Systeme.io – Hosts courses, manages emails, and stores your contact and purchase information.

• ScoreApp – Delivers quizzes and stores your quiz answers and email address.

• Tidycal – Schedules coaching sessions and stores your booking details.

• Stripe & PayPal – Process payments securely. We don’t access full payment details.

> Tools that transfer or support data:

• Zapier – Transfers contact data between platforms (e.g., from quiz to email system). Does not store data permanently.

• Google (Gmail) – Used exclusively for email communication. No analysis or behavior tracking is performed.

> Tools that track engagement or ad performance:

• Meta (Facebook & Instagram) – Uses cookies and pixels to analyze visits and deliver ads. No personal data is directly shared.

• Evergreenmachine – Hosts free masterclasses and may collect registration details.

• Google Analytics – May be used to understand website traffic. Collects usage data anonymously.

We do not share your data with these tools unless required for service delivery. You may opt out of cookies via your browser settings.

8. How We Protect Your Information

We take data protection seriously and use security measures (secure servers, encryption, password protection) to protect your data. Access is limited to authorized individuals.

We do not sell or rent your personal data. We may share your data with:

• Our service providers (e.g., payment processors, email platforms) strictly for business operations

• Legal authorities if required by law, court order, or to protect rights and safety

• Advertisers (only in aggregated, non-identifiable form)

You are responsible for any information you choose to post in public forums, social media comments, or testimonials.

9. Email & Communication

By opting in, you agree to receive occasional emails about:

• Your purchases or appointments

• New resources or content

• Program or event updates

• Personalized recommendations

You may unsubscribe at any time by clicking the link in the footer of any email.

10. Children's Privacy

We do not knowingly collect personal data from children under 16. If we become aware that such data has been collected without parental consent, we will delete it.

11. Data Retention

We keep your data:

• As long as you are an active subscriber, student, or client

• As needed for legal, financial, or contractual reasons

• Until you request deletion (unless a longer retention is required by law)

12. Your Rights (under GDPR and similar laws)

You may:

• Access or correct your data

• Request deletion (“right to be forgotten”)

• Withdraw consent at any time

• Request data portability

• Object to certain processing

To exercise your rights, email: elena@backtoempathy.com

13. Data Security

We use encryption, passwords, and secure platforms to protect your data. However, no system is 100% secure, and you share information at your own risk.

14. External Links & Third-Party Sites

We may link to other websites or social platforms. We are not responsible for their content or privacy practices.

15. Updates to This Policy

We may update this Privacy Policy as needed. Changes will be reflected in the "Last updated" date above. Continued use of our services implies acceptance.

Contact

For questions, access requests, or complaints, contact:
Back To Empathy – Elena Bernasconi-Tabellini
Email: elena@backtoempathy.com
www.backtoempathy.com